Google is an amazingly logical place - started with a gigantic mission to organize the world's information, their very roots lie in an algorithm the founders developed at Stanford. Today, the company has evolved into a marketing powerhouse with digital marketing opportunities in search, social, display ads, mobile and much more. But in a world of media companies, Google still stands out as a place where algorithms rule. We'll talk about the underlying logic behind making the most out of Google's tools.
Speaker Bio: Rachit Dayal, Managing Partner at Happy Marketer, was Singapore’s first Marketing Professional to be certified by Google as a Qualified Advertising Professional in January 2006. In 2009, he also became one of Singapore’s first Qualified Analytics Consultants. An NUS SoC graduate himself, Rachit's journey into the world of Google began with an FYP that delved into back-engineering the Google search algorithm. Since then, he has been entrepreneur focusing on Google Marketing related services to some of Singapore's largest companies. He has spoken at over 80 events in the past two years, including being one of the few non-Googlers to speak at Google’s annual Google Analytics conferences in the region. In addition, over 2000 digital marketers from over 500 companies including most leading Airlines, Hotel Chains, Web Portals, Education Institutions and Services Businesses in the region has heard his passion for digital.
NUSACM Talk Series #1: Bioinformatics
An introduction to bioinformatics- an expanding field focused on solving biological problems through applications of computer science. The talk includes a survey of common procedures, algorithms, and tools used in this fast-growing field.